Photo : Courtesy
United Commercial Bank PLC (UCB) has appointed Blackboard Strategies as its strategic communication partner. A memorandum of understanding (MoU) was signed on Thursday (14 December) at the corporate office of UCB PLC in Gulshan Ave, where the two entities decided to join forces together for effective and meaningful brand communication, which will help UCB to strengthen its brand presence and reputation.
As part of the partnership under the MoU, Blackboard Strategies will oversee the entire brand portfolio of UCB PLC. From creating innovative communication strategies that align with UCB’s goals to developing effective reputation management tactics and cultivating public perception in an evolving communication landscape to maintaining relationships with key stakeholders, Blackboard Strategies will provide end-to-end brand communication solutions to the bank.
The MoU was signed by Abul Kalam Azad, Executive Vice President & Head of Brand Marketing and Corporate Affairs Division of UCB, and, Ikram Mayeen Choudhury, Managing Director of Blackboard Strategies, representing their respective organisations.
The signing ceremony was also graced by ATM Tahmiduzzaman, Deputy Managing Director of UCB; Ishtiaque Hossain, Executive Director, Blackboard Strategies; and Hussain Shahrier, Senior Director, Business Development & Reputation Management, Blackboard Strategies.
Messenger/Alamin
