Jabed Food and Beverage appoints ShopUp as national distributor

Jabed Food and Beverage, a rising name in the FMCG sector, is proud to announce its strategic partnership with ShopUp, the country’s foremost B2B commerce company. This partnership appoints ShopUp as the national distributor for Jabed Food and Beverage, enhancing the reach of our quality products across Bangladesh.

The agreement ceremony saw the presence of distinguished leaders from both companies, including Rashadul Karim, Managing Director of Jabed Group; Sujayath Ali, Co-founder and CBO of ShopUp; Vashistha Maheshwari, CFO of ShopUp; Md Ziaul Haque Bhuiyan, Chief of Staff at ShopUp; Md. Abid Hossain Khan, DCFO of ShopUp; and Adnan Feroze, Sourcing and Partnership Lead at Mokam.

Through this partnership, ShopUp’s commerce platform, Mokam, will utilize its extensive network to ensure Jabed Food and Beverage products are available nationwide. Mokam’s strategically located distribution centers across the country will enable a seamless supply chain from production to retail, ensuring consistent quality and reducing wastage. Additionally, Jabed will leverage Mokam's powerful technology to enhance efficiency in their business operations.

"We are delighted to partner with ShopUp, leveraging their robust distribution infrastructure to reach every corner of Bangladesh," said Rashadul Karim, Managing Director of Jabed Group. "This collaboration aligns with our mission to provide high-quality food and beverage products to consumers nationwide, enhancing both accessibility and affordability. Furthermore, the integration of advanced technology will enhance business efficiency, ensuring that our operations are streamlined, transparent, and effective."

Bangladesh’s local producers and manufacturers often face significant distribution challenges due to a fragmented value chain, affecting the general public’s access to affordable and quality local products. This partnership with ShopUp aims to bridge these gaps, ensuring that Jabed Food and Beverage products are readily available to consumers, thereby promoting a stronger domestic market.

Md Ziaul Haque Bhuiyan, Chief of Staff at ShopUp, expressed enthusiasm about the collaboration: "We are excited to work with Jabed Food and Beverage and distribute their exceptional products throughout Bangladesh. Our commitment to enhancing local distribution ensures that high-quality homegrown brands reach consumers efficiently and affordably."

ShopUp, through its B2B commerce platform Mokam, connects mills and manufacturers directly to small neighborhood shops, creating a seamless network for food and essentials. This partnership with Jabed Food and Beverage is a testament to ShopUp's mission to build a fully local supply chain, supporting the distribution of local products to over 31 million people through its network of small shops.