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Grameenphone has completed the world’s largest deployment of the EM24 software solution from Ericsson. This advanced tool efficiently processes vast amounts of network activity data, significantly improving the precision of customer billing and enhancing the customer experience.
This cutting-edge system collects, processes, and mediates massive volumes of data generated from across Grameenphone’s network, providing insights into network performance, customer behavior and billing precision.
The EM24 system creates a unified and standardized format of data, setting new standards for operational efficiency and service delivery.
This advanced system is designed to efficiently manage data for over 100 million users, equating to more than six billion data transactions daily, making it one of the largest implementations of its kind in the world.
Yasir Azman, Chief Executive Officer of Grameenphone, said, “The deployment of the world’s largest Ericsson EM24 data mediation tool underscores our commitment to innovation and customer-centricity while enhancing our operational efficiency. With real-time data processing, we are ready to cater to our customers' evolving digital needs and lead Bangladesh’s digital transformation, ensuring superior customer experience as we navigate the future of connectivity.”
Niranjan Srinivasan, Chief Information Officer of Grameenphone, said, “The deployment of EM24 by Grameenphone is another step towards hyper personalization, real-time analytics for usage and context, and AI based insights for customers and retailers. This also improves the quality, consistency, and accuracy of our customer billing."
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