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Innovative digital operator Banglalink has launched the “Road to Royal Ride” campaign, exclusively on the MyBL App. This unique initiative gives Banglalink prepaid customers the opportunity to win a Royal Enfield bike by participating in an engaging recharge-based competition.
The Road to Royal Ride Campaign aims to enhance customer engagement through a month-long campaign that will run in two phases. Phase 1 will continue from 16 November – 30 November whereas the second phase will run from 1 December to 15 December.
During the campaign period, Banglalink prepaid customers can participate by completing the highest cumulative recharge through the MyBL App. The customer with the highest recharge amount in each phase will win the coveted Royal Enfield bike, making a total of two winners. Users can increase their recharge amounts by purchasing packs through recharge or directly recharging their main balance. However, pack purchased using existing balance will not be counted for the campaign.
Golam Kibria, Consultant and Lead of Digital Business, Banglalink, said, “MyBL App has already become the go-to platform for our customers, as it offers convenient recharging options with rewards integrated thoughtfully for maximum benefits. At Banglalink, we are committed to offering our customers innovative experiences that add value to their lives. The 'Road to Royal Ride Campaign' not only rewards our users but also showcases the power of our MyBL app as the ultimate digital platform for mobile services.”
There is no limit to the number of pack purchases with recharge that users can make to increase their cumulative recharge total for the campaign, but only recharges made through the MyBL app will be counted, while balance transfers are excluded. According to BTRC guidelines, the maximum allowable main account balance is BDT 5000, and each individual recharge is capped at BDT 1000. Additionally, retailer and employee phone numbers are not eligible to participate in this campaign.
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