Goodness of Egg Protein and Coconut Milk Protein for Flawless Shiny Hair - Massenger
Parachute Advansed- one of the best-loved hair care brands in the country, under their reputed brand ‘Parachute Naturale Shampoo’ has recently introduced an exciting new variant - Parachute Naturale Egg Shine Shampoo, enriched with the goodness of natural ingredients such as Egg Protein and Coconut Milk Protein, which help provide flawless hair shine.
This paraben-free, dermatologically tested shampoo helps provide beautiful and strong hair, with the Egg Protein adding the desirable shine, and the Coconut Milk Protein strengthening hair from the roots, offering consumers an opportunity to gain the benefits of various natural ingredients.
Eggs being an integral part of the hair care regimen for their quality of giving shiny hair, are preferred by women in the country as one of the major ingredients for hair care, despite its strong odor. Addressing this scenario, Parachute Naturale Egg Shine Shampoo provides a reliable solution for the use of egg protein with its pleasant floral fragrance, offering a modern and innovative touch to consumers’ natural hair care routine.
Allen Ebenezer Eric, Marketing Director of Marico Bangladesh Limited said, “We thank our consumers for reposing their trust in Parachute Naturale Shampoo over the last 4 years. Parachute Naturale believes in making a difference in consumers’ lives by trying to deeply understand their desires and offer accessible solutions. Parachute Naturale Egg Shine shampoo has been developed as a response to such desire of consumers. We hope our consumers will like the innovation.”
Parachute Naturale Egg Shine Shampoo comes in bottles of 170 ml at an offer price of Tk140, 330 ml at an offer price of Tk 265, and sachets of 5.25 ml at only Tk 2. Various campaigns are ongoing across various platforms to generate excitement around the new launch. This new Egg Shine Shampoo is available for purchase at local super shops, departmental stores, grocery stores, cosmetic stores, modern trade, and e-commerce platforms of the country.
Beginning its journey in 1999, Marico Bangladesh Limited has become one of the top FMCG Organisations in the country with a wealth of beauty and health brands. The company has reached many households all throughout Bangladesh through iconic Brands such as Parachute Advansed & Parachute Advansed Beliphool. With a strong and ever-expanding consumer segment, the flagship brand of Marico Bangladesh Limited, Parachute Advansed, has been No. 1 Hair Oil Brand 14 times in a row and is among the Most Loved Personal Care Brand in the country.
In 2018, the Organisation took a bold ambition to diversify and built an innovation journey, entering new categories successfully through new brands, Parachute Just for Baby, Parachute Naturale Shampoo, Parachute SkinPure and Red King Fast Cooling Oil. This journey has made Marico Bangladesh among the fastest growing FMCG organisations in the country over the last 5 years.
Messenger/Tushar
