Photo: Messenger
Singer Bangladesh Limited, a subsidiary of Beko, flagship of Türkiye’s Koç Holding, today held the ‘Grand Opening Ceremony’ of its state-of-the-art Home Appliances Plant. The opening ceremony was graced by the presence of Executive Chairman of Bangladesh Economic Zones Authority (BEZA), Mr. Chowdhury Ashik Mahmud Bin Harun as the Chief Guest, while the Ambassador of Türkiye to Bangladesh, His Excellency, Mr. Ramis Sen, graced the event as Guest of Honour among other key stakeholders.
The event saw the attendances of Dr. Fatih Kemal Ebiçlioğlu, President of Consumer Durables Group at Koç Holding, Mr. Hakan Bulgurlu, Chief Executive Officer (CEO) at Beko, Mr. Can Dinçer, Chief Commercial Officer Türkiye and South Asia at Beko, Mr. Barış Alparslan, Chief Financial Officer (CFO) at Beko, Mr. Nihat Bayız, Chief Production & Technology Officer at Beko, Mr. Cem Kural, Chief Purchasing and Supply Chain Officer at Beko, Ms. Sibel Kesler, Executive Director of Finance South Asia at Beko, Ms. Handan Abdurrahmanoğlu, Director of South Asia Regional Marketing, Business Transformation & Growth at Beko, and Mr. M H M Fairoz, Managing Director and CEO at Singer Bangladesh Limited along with other officials from Koç Group, Beko and Singer Bangladesh.
Emphasizing that the new facility will not only enhance Singer Bangladesh's manufacturing capacity but also strengthen its market position Dr. Fatih Kemal Ebiçlioğlu, President of Consumer Durables Group at Koç Holding said: “At Koç Holding, we are committed to pursuing sustainable growth, guided by our core values and long-term vision. Our investments are strategically designed to meet the evolving needs of diverse markets, delivering solutions that drive growth and improve both industries and communities. South Asia plays a pivotal role in our global growth strategy with its strategic location, young and energetic workforce, and rapid urbanization. Over the past 10 years, Beko has invested nearly $600 million across the region with Bangladesh emerging as one of the most investment-friendly and promising markets. Since acquiring Singer Bangladesh Limited, we have introduced Beko’s global expertise to improve the consumer durables industry and enhance the lives of Bangladeshi people. This factory stands as a testament to our commitment to positioning Bangladesh as a regional manufacturing hub. Employing up to 4,000 people, it leverages advanced technologies such as artificial intelligence (AI), and the Internet of Things (IoT). We believe that it will serve as a benchmark for others exploring opportunities in this vibrant region.”
Spanning 135,000 square meters, the new facility is a flagship project within BSEZ (Bangladesh Special Economic Zone) and will produce refrigerators, televisions, washing machines, air conditioners and other major appliances for the local market. By producing over 90% of its products domestically, the Home Appliances Plant will cater to the Bangladeshi market while positioning Bangladesh as a regional hub for consumer durables in the medium to long term. It will develop a robust local supplier ecosystem, significantly reducing dependence on imports in the sector. Plans are also underway to export products to neighboring countries in South Asia, further solidifying Singer Bangladesh’s role in the regional market.
Highlighting that the new plant marks the beginning of a sustainable, smart and the highest quality in-house production processes for Singer Bangladesh Mr. Hakan Bulgurlu, Chief Executive Officer (CEO) at Beko said, “Bangladesh is far more than just a market—it is a land of opportunity, innovation, and potential. By combining Singer’s 120-year legacy, deep local knowledge, and extensive network with Beko’s global expertise, we’ve created a strong foundation for growth in the country. Since 2019, we’ve invested $146 million in Singer Bangladesh, including this state-of-the-art facility. This factory represents the future of manufacturing, merging cutting-edge technology with a dedication to protecting the planet while driving economic growth. Built to LEED gold standards, it incorporates solar readiness and a zero-waste philosophy, reflecting on Beko’s commitment to sustainability, tackling climate change, and achieving net-zero emissions by 2050. I believe it will stand as a symbol of our shared vision for a better future—benefiting people, the planet, and prosperity alike.”
Singer Bangladesh Limited embarked on a transformation journey in retail, employee experience and manufacturing in 2024. As part of this strategic initiative, the company relocated its headquarters to a new facility, adopting Beko's global workplace standards and establishing a pioneering concept store in Gulshan 1. Launched today, the new manufacturing plant embarks another milestone in this journey. The company also opened a new flagship concept store in Gulshan 2. The company aims to bring Koç Group and Beko’s global expertise and standards to Bangladesh and enhance the consumer experience, reaffirming Singer Bangladesh's commitment to excellence.
The Managing Director & CEO of Singer Bangladesh Limited, Mr. M H M Fairoz said, "At Singer Bangladesh, we are committed to keeping customer-centricity at the core of our operations. Our ongoing transformation aims to bring contemporary and global standards to the Bangladeshi market, enhancing the experience for our valued customers. With a vision to establish Singer Bangladesh as one of the leading brands in the country, we are leveraging our global expertise to contribute to the growth of the consumer durables industry and improve the lives of the Bangladeshi people."
The design of the new factory has been optimized to maximize natural daylight, with skylight roof surfaces being used for sustainable energy management. The new facility is solar-ready, and the installation of solar panels would prevent up to 60% of carbon emissions. Rainwater will be harvested and stored for use of grey water and for landscape irrigation. Energy monitoring systems will be used to ensure sustainability and quality targets are met. The construction of the plant has been carried out mainly using locally sourced and recycled materials.
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