Photo: Messenger
Popular actress and model Bidya Sinha Mim joined an online 'Uthan Boithok' (courtyard meeting) to enlighten rural people about various easy and secure Mobile Financial Services provided by bKash, including loan and savings instalment deposits of microfinance institutions, all from the comfort of their homes.
As part of the two-month-long ‘bKash Digital Union’ activation programme, recently launched in Cumilla’s Jagannathpur and Panchthubi unions, the popular actress joined the online 'Uthan Boithok' and answered various questions from local people regarding digital transactions.
bKash launched the ‘Digital Union’ programme in two unions of Cumilla in the early February. The programme raises awareness on easy and safe digital transactions using bKash accounts through various activities, such as door-to-door visits, meetings, announcements, educational videos, Baul songs, and games. Following this, an exceptional and festive online ‘Uthan Boithok’, hosted by popular celebrity Mim, was organised with the spontaneous participation of local residents. After the ‘Boithok’, locals of Jagannathpur also participated in various games.
From its inception, Bangladesh's largest MFS provider, bKash has been dedicated to empowering marginalised communities across Bangladesh by introducing them to digital financial transactions. These efforts aim to enhance capacity and freedom in their daily transactions. Continuing to that goal, bKash has begun this initiative at the union level to further boost digital financial literacy, aiming to expand the programme nationwide throughout the year.
Messenger/Tushar
