Dhaka,  Friday
01 November 2024

‘Joy Bangla, Jitbe Abar Nouka 2.0’ crosses 1 billion views on social media platforms

Sun Yath Bin Prodhan

Published: 13:21, 17 January 2024

Update: 13:46, 17 January 2024

‘Joy Bangla, Jitbe Abar Nouka 2.0’ crosses 1 billion views on social media platforms

Photo: Courtesy

The new version of the song 'Joy Bangla, Jitbe Abar Nouka', created by a group of young musicians from 'Team Joy Bangla' during the 12th National Parliament election campaign, has achieved widespread appeal throughout the country. The song has already received cumulative views of over 1 billion on various social media platforms.

According to those involved, the new version of the song 'Joy Bangla, Jitbe Abar Nouka' has broken the global record for popularity and views in the election campaign song category.

Cultural Secretary of Bangladesh Awami League Asim Kumar Ukil and the producer and lyricist of the song Touhid Hossain announced the launch of this song on November 18 for campaigning in the 12th National Parliament elections.

This song has been posted numerous times in the form of flashmob, reels, and shorts on various social media platforms throughout the election.

More than one and a half lakh videos have been made and uploaded using this song on TikTok alone. Along with TikTok, this song has more than 25 crore views on Facebook as well. After the release of the song on various YouTube channels including popular media, and leading television, the song gained wide popularity. Some of the channel's videos have been viewed nearly a million times.

Touhid Hossain, the lyricist and producer of the song, regarding this, said, “We thought the song will generate a strong response to the Bangladesh Awami League's campaign in the 12th National Parliamentary Election. However, it is surprising to realize that the song has received over one billion views in less than two months. Which is a global record for election songs. The song has been completely self-financed. As before, a group of excited young people created a song devoted to Prime Minister Sheikh Hasina. The Prime Minister has expressed her enthusiasm for keeping up with this song at several gatherings. This is one of our most significant achievements.”

The first version of the song received a massive response during the 11th National Parliament elections. It is immensely popular across the country. Later, the song was very popular in all elections, including upazila, municipal corporation, and by-elections. Touhid Hossain wrote the lyrics and produced the music for this event this time as well. Sarwar and GM Ashraf provided the music and voice for the song. It was composed by DJ Tanu and LMG Beats.

Messenger/Sun Yath/Shahed