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TikTok has announced a partnership with the upcoming long-distance running event Turaag Active Dhaka 25K 2024 Run as the official Entertainment Partner. This collaboration marks a step towards bringing innovative digital experiences to the fitness community in Bangladesh, leveraging TikTok's platform to engage users in unique and interactive ways.
The Turaag Active Dhaka 25K 2024 Run, organized by Run Bangladesh, is an event that prides itself on being a blend of challenge and celebration. The event is internationally recognized and attracts participants from around the globe. With its strategic positioning between a half marathon and a full marathon, the event promises an engaging experience on the streets of Hatirjheel, Dhaka. The upcoming edition aims to not only test the mettle of its participants but also to immerse them in the rich cultural heritage of the city.
The TikTok partnership is part of a broader initiative to amplify the visibility of the sports community on its platform. Through a series of in-app features and activations, TikTok is set to engage its community in the spirit of fitness and competition. QR codes linking to the #SportsOnTikTok hashtag page on TikTok will be strategically placed along the marathon route, ensuring that the event garners maximum online visibility.
Sajnan Mohammed, Co-founder & Managing Director of Run Bangladesh, enthusiastically welcomed TikTok as the Entertainment Partner, underscoring the shared commitment to captivating runners with innovative and engaging content. "As we gear up for another exhilarating season, we eagerly anticipate utilizing TikTok's platform to elevate fan engagement and provide them with an immersive experience of this AIMS International Certified Running Event," he said.
Pooja Dutta, Head of Content and Ops, TikTok South Asia, echoed this sentiment, emphasizing the platform's dedication to fostering a vibrant sports community: "This partnership reflects our commitment to supporting fitness enthusiasts and creators by providing them with a dynamic space to share their passion and stories."
With over 2,000 participants already registered, the Dhaka 25K Run is poised to be a landmark event on the 2024 sporting calendar. Scheduled to take place on March 8, the event promises to be a celebration of fitness, endurance, and the resilience of the sporting spirit of Dhakaiites.
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