Photo : Collected
Apeiruss, the renowned music production duo, is back with their sixth release of the season – "Ashi Bole" featuring the talented singer Niloy. A perfect fusion of Bangla pop and house music, this track is set to make waves with its infectious rhythm, dynamic energy, and a fresh take on the evolving Bangla fusion music scene.
The track is already creating buzz with its catchy chorus and engaging beats, paired with a vibrant music video that captures the pulse of the song's lively, danceable vibe. Niloy’s soulful vocals, combined with Apeiruss’s signature production style, make "Ashi Bole" a standout release.
Niloy, sharing his excitement about the track, said, “I’m beyond excited to finally unveil "Ashi Bole", my latest collaboration with Apeiruss.
"Ashi Bole" holds a special place in my heart, and we’ve poured our passion into every beat. This track has been a creative adventure, blending vibrant beats with a soulful energy that’s sure to leave an impact. I’m so excited for everyone to hear how we’ve transformed this classic into a modern masterpiece! The chorus is already everyone's favorite, Apeiruss reimagined it in a way that’s fresh and unexpected with a whole new vibe! Can't wait to see how it resonates with the audience and viewers! Working with the incredible duo Apeiruss is the best experience for me always. Stay tuned—this one is going to be unforgettable!”
Sheikh Saami Mahmud, one half of the Apeiruss duo, shared insights on the production process: “Crafting 'Ashi Bole' was a labor of love. We meticulously blended the infectious energy of UK garage with the soulful richness of Bangla melodies to create a truly unique sound. We experimented with various arrangements and sounds before finalizing the perfect blend. Niloy's vocals were the heart of the song, and we spent countless hours perfecting the recording. Our talented director Abdullah Hridoy and the dedicated cast and crew also brought the song to life with a vibrant and visually stunning music video. We would like to thank everyone who was there to make this project possible."
Sheikh Shafi Mahmud, the other half of Apeiruss, reflected on the collaboration: “This is our second song with Niloy bhai in this series, and the process has been nothing short of amazing. We aimed to introduce something fresh to the Bengali music scene by blending modern beats with Bengali lyrics. Working on the song and the video shoot was a fun and creative experience. We really pushed to bring out a new texture in Niloy bhai's voice and experimented with sounds to give this track a unique feel. We hope the audience will appreciate this fresh take.”
The official music video for "Ashi Bole" is now available across major streaming platforms, accompanied by an energetic and colorful visual experience featuring Niloy, Christina Tisha, Ayesha Tabassuum, and Arnica. Directed by Abdullah Hridoy, the video captures the playful essence of the track with dynamic choreography and vibrant aesthetics.
Stream "Ashi Bole" now on Spotify, Apple Music, Tidal, Amazon Music, and more.
