photo: Messenger
Over 8 million TikTok users have viewed the entertaining and awareness-building short-length web series ‘Premer bKash’, aired on bKash's community channel 'Amar bKash', more than 73 million times. The series, consisting of 31 episodes of two to three minutes each, revolves around the themes of love, affection, separation, conflict, and friendship, while simultaneously raising awareness of digital transactions and bKash’s essential services. The series has garnered a tremendous response from TikTok users.
Recently, TikTok expressed its excitement regarding the first TikTok web series in Bangladesh from its official LinkedIn page 'TikTok for Business CSA'. They highlighted how the series has deepened the brand's connection with the community. With strategic engagement and creative storytelling initiatives, 'Amar bKash' has successfully captured the hearts of TikTok users.
Popular TikTok influencers Miraz Khan and Arohi Mim played the central characters in the web series. Other familiar TikTok personalities were also acted in supporting roles. The plot and acting of the drama received positive feedback in the comment section of each episode. Moreover, critics have applauded bKash's innovative strategy of using this trendy initiative to present its essential services to the people in an engaging manner.
Messenger/Tushar
