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Special promotions have emerged as a necessary tool for improving guest engagement in the rapidly changing market, where the competition is both colourful and fierce. Walid Shamim, Director of Sales at Renaissance Dhaka Gulshan Hotel, observes a shift in consumer behaviour, noting that value-driven offers, such as "Buy One Get One" or "Buy 2 Get 1 Free," are particularly attractive to today’s guests.
While Walid Shamim and his team welcome the increased traffic these promotions bring, they are equally committed to upholding the brand's reputation for quality. "At Renaissance Dhaka Gulshan Hotel, we understand that even in a market driven by value, the highest priority is maintaining a premium guest experience at every touchpoint," he explains. "Quality remains at the heart of everything we do. While it can sometimes restrict creative freedom, it’s a necessary safeguard to ensure our marketing efforts align with our standards."
Tourism has played a prominent role in the country’s economic growth, contributing significantly to regional development and industrialization. The sector not only generates employment but also plays a crucial role in boosting remittance, making it an indispensable part of the local and global economies. Walid Shamim emphasises balancing attractive deals with maintaining luxury standards. "We are dedicated to offering promotions that entice guests, but never at the expense of the service excellence they expect," he says. "Our goal is to craft experiences that seamlessly combine value and quality.
As foreign visitors gradually return, there’s a sense of optimism in the air, a sign that the industry is on the path to better days. Walid Shamim is confident in the hotel’s ability to adapt to shifting consumer preferences without compromising its commitment to excellence. "With a hopeful outlook for the future and relentless dedication to quality, we are ready to deliver extraordinary experiences," he concludes. For him, the revival of the tourism sector is not just a possibility but an impending reality, and Renaissance Dhaka Gulshan Hotel stands poised to lead the way.
Messenger/Sajib
